Services / Culture and Brand Realisation

Realising People Potential

Culture in an organisation drives mind-set, attitude, behaviour, decision making, the impact on customers and ultimately your business success.

A promise is made to the market through your brand, your advertising and your sales propositions. This creates expectations in the minds of your customers, other stakeholders and the market.

It is vital that this promise is carried through in the way your whole company thinks, behaves and interacts. If there is a disconnect it wastes all the money you have spent in building your brand and reputation. In fact it will create disappointment and cynicism in customers which takes a long time to mend.

For most senior managers it is really obvious when an individual or a team are behaving in a way that is in line with the business ethos, and painful when they are not! Knowing that is one thing – being able to do something about it and creating sustainable change is another.

Customer-centric culture change

Although our clients find our approach to culture change engaging, energising and fun, at its heart it is far from being warm and fluffy. It is grounded in solid business thinking and tangible business results.

The Orbit team have the business know-how and track record to help you define and articulate what you want in your culture, and the people engagement and motivation skills to create real buy-in and energy to bring it into reality.

Contact the Orbit team to find out more about developing a customer-centric culture